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Spielen Sie die Melodie richtig – lernen Sie, wie Sie beim Streaming Musik abspielen, ohne das Urheberrecht zu verletzen


Stellen Sie sich vor, Hunderte von Zuschauern sind damit beschäftigt, Ihre epische Schlacht zu verfolgen, als plötzlich das Licht ausgeht und der Stream unterbrochen wird. Die Betrachter aktualisieren ungeduldig die Seite, nur um eine Meldung zu erhalten, dass der Inhalt nicht verfügbar ist. Was ist passiert?

In der Streaming-Community sind Sie sicherlich schon auf Streams mit einem enormen Produktionswert gestoßen, aber auch auf solche, die sich ausschließlich auf die Freude am Streaming konzentrieren. Unabhängig von der Art des Streams ist Musik der Schlüssel für Content-Ersteller. Die richtige Melodie kann einem Stream eine ganz andere Dimension verleihen und ein größeres Publikum anziehen. Leider ist die Verletzung von Musikurheberrechten einer der häufigsten Gründe für Kontosperrungen auf Streaming-Plattformen. Und das alles nur wegen des DMCA.

DMCA?

Es klingt wie der YMCA, aber glauben Sie uns, es ist gruseliger. Dies ist der Digital Millennium Copyright Act, Gehen, der seit 1998 in Kraft ist. Man könnte meinen, dass wenig mit der modernen Streaming-Welt zu tun hat führt, sie seit den Tagen der Kassette existiert. Sie ist auf das digitale Zeitalter anwendbar und prägt heute noch mehr als vor zwei Jahrzehnten.

Mit dem schnelleren Zugang zum Internet und zu Inhalten – von Streaming-Plattformen bis hin zu zwielichtigen Torrent-Seiten – haben Künstler das Recht, Tantiemen für ihre Arbeit zu verlangen, und der DMCA hilft, dies durchzusetzen.

Das Thema wird etwas komplizierter, wenn Sie die Musik im Hintergrund des Streams hören. Einige Plattformen erkennen automatisch Audiostreaming im Hintergrund eines Streams, auch wenn es nicht die Hauptaudioquelle ist. Haben Sie schon einmal in einem Raum voller Lärm mit Shazam nach einem Song gesucht? So funktioniert es.

Was kann ich tun, um sicher zu bleiben?

Diese Frage wird von Streamern gestellt, die sicherstellen wollen, dass ihr Stream in guter Beziehung zur Plattform bleibt. Keine Angst – es gibt einige Dinge, die Sie tun können, damit Sie Musik legal streamen können.

Berücksichtigen Sie die Plattform, auf der Sie streamen. YouTube verwendet die Content ID, die einen Urheberrechtsanspruch generiert, wenn sie verletzende Musik entdeckt – der Rechteinhaber der verletzenden Musik kann entscheiden, ob der Inhalt heruntergenommen wird.

Auch bei Twitch setzt diese Plattform auf die strikte Einhaltung der DMCA-Richtlinien. Die Plattform erklärt, dass “wir die Konten derjenigen, die wir als ‘Wiederholungstäter’ einstufen, sofort und ohne Vorankündigung löschen werden. In der Praxis bedeutet dies, dass Sie im Falle einer DMCA-Verletzung sicherstellen müssen, dass Sie Clips und VOD aus Ihrem Stream entfernen – andernfalls setzen Sie nicht nur Ihren Kanal einem Risiko aus, sondern könnten auch verklagt werden. Der Klage-Teil ist wahrscheinlich am relevantesten für Streamer, die ein großes Publikum versammeln, aber hey – es ist am besten, es nicht zu überprüfen.

Facebook Gaming hat kürzlich den Streamern, die seine Partner sind, erlaubt, urheberrechtlich geschützte Musik zu verwenden. Die Plattform hat Lösungen für eine Reihe von Labels entwickelt, darunter Universal, Warner, Sony, Kobalt und BMG. Zunächst gilt dies nur für Facebook Gaming-Partner, aber wir gehen davon aus, dass dies zu gegebener Zeit auch für die breitere Community verfügbar gemacht wird.

Kostenlose Musikseiten

Erwägen Sie die Verwendung lizenzierter Musik in Ihrem Stream. Es gibt viele Websites, von denen Sie Musik direkt und kostenlos. streamen können. Natürlich haben diese Seiten kostenpflichtige Optionen, die zusätzliche Funktionen bieten, aber dies ist ein guter Anfang. Schauen Sie sich Pretzel Rocks und Epidemic Sound an.

Durchsuchen Sie die Kanäle nach kostenloser Musik. Wie oben beschrieben, können Sie auf Plattformen wie YouTube und Vimeo Kanäle mit lizenzfreier Musik finden, damit Sie nicht gegen den DMCA verstoßen. Hier ist ein Beispiel für eine solche kostenlose Musikbank.

Finden Sie erstaunliche Künstler, die Ihnen helfen wollen, zu wachsen. T-Pain selbst hat eine Bibliothek mit vielen Stunden Musik zur Verfügung gestellt, die kostenlos gestreamt werden kann. Schauen Sie sich das unter www.pizzlepack.com an – lesen Sie zuerst den Haftungsausschluss, aber wenn Sie nur streamen, ist das kein Grund zur Sorge.

Abonnieren Sie das Twitch Soundtrack-Tool. Die neueste Funktion, die von Twitch selbst veröffentlicht wurde, gibt Ihnen Zugang zu kostenloser Musik, die Sie während Ihrer Live-Streams sicher abspielen können. Obwohl sich der Dienst derzeit in der Betaphase befindet und es eine Warteliste gibt, um ihn nutzen zu können, ist diese Bibliothek eine Überlegung wert: https://www.twitch.tv/broadcast/soundtrack.

Was können wir in Zukunft erwarten?

Wir glauben, dass jeder das Recht haben sollte, seine Inhalte zu monetarisieren – Künstler und Streamer gleichermaßen, ohne Angst vor Vergeltungsmaßnahmen. Zum Glück kommt der Wandel.

Um eine Vorstellung von dem Ausmaß der zu erwartenden Veränderungen zu bekommen, bedenken Sie Folgendes: Streaming-Plattformen sind ein Medium zur Förderung von Spielen. Aber vor einem Jahrzehnt barg das Streaming von Spielinhalten Risiken für die Plattformen, die dies ermöglichten. Selbst die Investoren von Twitch, Bessemer Venture Partners, schätzten die Wahrscheinlichkeit, dass Twitch von Spieleherstellern wegen Urheberrechtsverletzungen verklagt wird, auf 15 % (mehr dazu tutaj).

Spulen wir zurück in die heutige Zeit und voilà – Twitch wird nicht von Spieleherstellern verklagt und wird stattdessen als Plattform gesehen, um Spiele dank der Streamer, die sie spielen, zu fördern.

Können wir vor diesem Hintergrund die gleiche Änderung der Einstellung erwarten, wenn es um das Abspielen urheberrechtlich geschützter Musik beim Streaming geht?

Das Wichtigste ist jedoch, dass wir auf den Inhalt statt auf die Form achten. Solange Streamer nicht im DJ-Stil arbeiten, bei dem die Musik das Thema des Streams ist, können Streamer im Wesentlichen als “Plattform” gesehen werden, die Musikkünstler über ihren Kanal fördert. Es ist eine gegenseitige Beziehung.

Die Zeiten ändern sich. Es bleibt zu hoffen, dass dieser Wandel bald an Fahrt gewinnt.

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