Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/url-handling/class-wpml-wp-in-subdir-url-filters-factory.php on line 15 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property ACF::$fields is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields.php on line 138 Deprecated: Creation of dynamic property acf_loop::$loops is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/loop.php on line 28 Deprecated: Creation of dynamic property ACF::$loop is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/loop.php on line 269 Deprecated: Creation of dynamic property ACF::$revisions is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/revisions.php on line 397 Deprecated: Creation of dynamic property acf_validation::$errors is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/validation.php on line 28 Deprecated: Creation of dynamic property ACF::$validation is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/validation.php on line 214 Deprecated: Creation of dynamic property acf_form_customizer::$preview_values is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-customizer.php on line 28 Deprecated: Creation of dynamic property acf_form_customizer::$preview_fields is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-customizer.php on line 29 Deprecated: Creation of dynamic property acf_form_customizer::$preview_errors is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-customizer.php on line 30 Deprecated: Creation of dynamic property ACF::$form_front is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-front.php on line 598 Deprecated: Creation of dynamic property acf_form_widget::$preview_values is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-widget.php on line 34 Deprecated: Creation of dynamic property acf_form_widget::$preview_reference is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-widget.php on line 35 Deprecated: Creation of dynamic property acf_form_widget::$preview_errors is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-widget.php on line 36 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wp-graphql domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/wpml-wp/class-wpml-wp-api.php on line 482 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/menu/wpml-tm-menus.class.php on line 2 Deprecated: realpath(): Passing null to parameter #1 ($path) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/lib/twig/src/Loader/FilesystemLoader.php on line 35 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/url-handling/converter/strategy/class-wpml-url-converter-subdir-strategy.php on line 229 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/url-handling/converter/strategy/class-wpml-url-converter-subdir-strategy.php on line 232 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114 Deprecated: Creation of dynamic property Yoast\WP\SEO\Main::$helpers is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/lib/abstract-main.php on line 65 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property acf_field_oembed::$width is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-oembed.php on line 31 Deprecated: Creation of dynamic property acf_field_oembed::$height is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-oembed.php on line 32 Deprecated: Creation of dynamic property acf_field_google_map::$default_values is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-google-map.php on line 33 Deprecated: Creation of dynamic property acf_field__group::$have_rows is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-group.php on line 31 Deprecated: Creation of dynamic property acf_field_clone::$cloning is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/pro/fields/class-acf-field-clone.php on line 34 Deprecated: Creation of dynamic property acf_field_clone::$have_rows is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/pro/fields/class-acf-field-clone.php on line 35 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 22 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 28 Deprecated: realpath(): Passing null to parameter #1 ($path) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/lib/twig/src/Loader/FilesystemLoader.php on line 35 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Helpers\Import_Cursor_Helper::$options is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/helpers/import-cursor-helper.php on line 19 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php:61) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php:61) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Surfaces\Classes_Surface::$container is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/surfaces/classes-surface.php on line 20 Deprecated: Creation of dynamic property Yoast\WP\SEO\Main::$classes is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/lib/abstract-main.php on line 65 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$page_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 43 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$page_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 43 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$source is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Presentation::$title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Presentation::$source is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$meta_description is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$robots is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$canonical is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$rel_prev is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$rel_next is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_locale is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_description is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_url is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$wordpress_site_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_site_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$company_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_represents is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$open_graph_publisher is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_publisher is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_author is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_published_time is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_modified_time is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$open_graph_enabled is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_images is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$twitter_card is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_card is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_description is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\HandlerList::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HandlerList.php on line 272 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 35 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 27 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 31 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 39 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 37 Deprecated: Return type of & DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 25 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 33 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 41 Deprecated: DeliciousBrains\WP_Offload_Media\Aws3\Aws\Credentials\Credentials implements the Serializable interface, which is deprecated. Implement __serialize() and __unserialize() instead (or in addition, if support for old PHP versions is necessary) in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Credentials/Credentials.php on line 9 Deprecated: Use of "self" in callables is deprecated in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Retry/ConfigurationProvider.php on line 79 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\LruArrayCache::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/LruArrayCache.php on line 65 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_image is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_creator is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_site is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$estimated_reading_time_minutes is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$canonical is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$canonical is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$main_schema_id is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_url is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$schema_article_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_represents_reference is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$id is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$main_image_id is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$main_image_url is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/generators/schema/main-image.php on line 53 Deprecated: Automatic conversion of false 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/var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/post-translation/class-wpml-pre-option-page.php on line 28 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php:61) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 {"id":286,"date":"2022-06-30T09:00:00","date_gmt":"2022-06-30T09:00:00","guid":{"rendered":"https:\/\/cms.streamerzy.pl\/?p=286"},"modified":"2022-10-17T11:20:04","modified_gmt":"2022-10-17T11:20:04","slug":"jak-streamerzy-powinni-wspolpracowac-z-markami","status":"publish","type":"post","link":"https:\/\/cms.streamerzy.pl\/jak-streamerzy-powinni-wspolpracowac-z-markami\/","title":{"rendered":"Jak powinna wygl\u0105da\u0107 wsp\u00f3\u0142praca z markami dla streamera?"},"content":{"rendered":"

Czy bycie profesjonalnym streamerem to najlepsza praca na \u015bwiecie, czy nie, jest jedna rzecz, kt\u00f3rej mo\u017cemy by\u0107 pewni – jest to jedna z najpopularniejszych i najbardziej harmonijnie rozwijaj\u0105cych si\u0119 dzia\u0142alno\u015bci zawodowych. Streaming i gry zdecydowanie toruj\u0105 drog\u0119 przysz\u0142o\u015bci. Bran\u017ca gamingowa, \u015bci\u015ble powi\u0105zana ze streamingiem, warta jest miliardy dolar\u00f3w i ka\u017cdego roku powi\u0119ksza si\u0119 o miliony u\u017cytkownik\u00f3w. Dlatego tak wa\u017cne jest zrozumienie pozycji, w kt\u00f3rej obecnie znajduj\u0105 si\u0119 streamerzy, r\u00f3wnie\u017c z perspektywy marketingowej.<\/p>\n

Przyk\u0142ady niekwestionowanych gwiazd, takich jak Richard Tyler Blevins “Ninja” czy Piotr “Izak” Skowyrski, pokazuj\u0105, jak pot\u0119\u017cni streamerzy mog\u0105 by\u0107 jako osobowo\u015bci medialne.\u00a0Najpopularniejsi streamerzy<\/a> s\u0105 nie tylko entuzjastami, kt\u00f3rzy dziel\u0105 si\u0119 swoj\u0105 pasj\u0105 z innymi u\u017cytkownikami Internetu, ale cz\u0119sto przede wszystkim powa\u017cnymi biznesmenami, kt\u00f3rzy docieraj\u0105 na godne pozazdroszczenia szczyty. Obecnie trendem na rynku marketingowym jest tzw. influencer marketing, kt\u00f3ry wykorzystuje znane w internecie twarze do promocji produktu. Marki pragn\u0105 wsp\u00f3\u0142pracowa\u0107 z tw\u00f3rcami, poniewa\u017c mo\u017ce przynie\u015b\u0107 korzy\u015bci zar\u00f3wno streamerom, jak i firmom, kt\u00f3re pragn\u0105 zwi\u0119kszy\u0107 zasi\u0119gi swoich kampanii w social mediach i na platformach live streamingowych.<\/p>\n

Z tego powodu zdecydowali\u015bmy si\u0119 przyjrze\u0107 si\u0119 streamingowi z perspektywy reklamy i marketingu. Je\u015bli chcesz dowiedzie\u0107 si\u0119 jak powinna wygl\u0105da\u0107 wsp\u00f3\u0142praca z markami z perspektywy streamera, przeczytaj ten artyku\u0142!<\/p>\n

Ukryty potencja\u0142 streamera<\/h3>\n

Jest on praktycznie nieograniczony i wci\u0105\u017c nie zosta\u0142 w pe\u0142ni zrozumiany. Streaming to stosunkowo m\u0142ody i raczkuj\u0105cy zaw\u00f3d, ale \u015bwiat powoli uczy si\u0119 jego potencja\u0142u, zagro\u017ce\u0144 \u2013 tego dobrego i tego z\u0142ego. Przedstawiciele r\u00f3\u017cnych marek r\u00f3wnie\u017c znajduj\u0105 si\u0119 na tej krzywej uczenia si\u0119. Do\u015b\u0107 powiedzie\u0107, \u017ce wspomniany “Ninja” znalaz\u0142 si\u0119 na li\u015bcie czasopisma “Time”<\/a> 100 najbardziej wp\u0142ywowych ludzi na \u015bwiecie w 2019 roku. Z tego powodu nie nale\u017cy pomija\u0107 mo\u017cliwo\u015bci marketingowych Partner\u00f3w, Towarzyszy i mniejszych streamer\u00f3w. Przysz\u0142o\u015b\u0107 streamingu i przedstawicieli tego zawodu rysuje si\u0119 w jasnych barwach, wi\u0119c marki b\u0119d\u0105 chcia\u0142y do\u0142\u0105cza\u0107 do tego kolorowego \u015bwiata i stawa\u0107 si\u0119 jego nieod\u0142\u0105czn\u0105 cz\u0119\u015bci\u0105.<\/p>\n

Dzisiaj, streamer z kilkoma tysi\u0105cami obserwuj\u0105cych na Twitchu staje si\u0119 influencerem. Dociera do du\u017cej grupy m\u0142odych ludzi, na kt\u00f3rych gusty, zainteresowania, a czasami nawet pogl\u0105dy ma wp\u0142yw lub czasem je kreuje.<\/p>\n

Streamerzy, tak, jak YouTuberzy, s\u0105 symbolem naszych czas\u00f3w i pokoleniowej zmiany w my\u015bleniu o stworzonych tre\u015bciach i o tym, jak do nich docieramy. M\u0142odsi widzowie r\u00f3\u017cni\u0105 si\u0119 od stereotypowych widz\u00f3w sprzed lat. Fani streamingu praktycznie nie ogl\u0105daj\u0105 telewizji i s\u0105 uczuleni na natr\u0119tne reklamy w sieci, korzystaj\u0105 z AdBlocka i podobnych rozszerze\u0144 do przegl\u0105darki, co utrudnia dotarcie do nich przy u\u017cyciu klasycznych form reklamy. Wiele marek zauwa\u017cy\u0142o to i zacz\u0119\u0142o korzysta\u0107 z ukrytego potencja\u0142u streamera, pe\u0142nego osobowo\u015bci i stworzonych tre\u015bci, z mo\u017cliwo\u015bci\u0105 zainteresowania i zach\u0119cania tysi\u0119cy fan\u00f3w. Maj\u0105 oni wi\u0119c niekwestionowany wp\u0142yw na innych i w ten spos\u00f3b staj\u0105 si\u0119 influencerami.<\/p>\n

Dlaczego marki chc\u0105 pracowa\u0107 ze streamerami?<\/h3>\n

1. Zasi\u0119g i rozpoznawalno\u015b\u0107<\/h4>\n

Nie trzeba tutaj za wiele t\u0142umaczy\u0107. Streamer z dziesi\u0105tkami tysi\u0119cy fan\u00f3w i setkami tysi\u0119cy subskrypcji to miliony wy\u015bwietle\u0144, co przek\u0142ada si\u0119 na ogromny potencja\u0142 reklamowy. Rozpoznawalny i popularny ambasador marki pozwala jej na Lepszy zasi\u0119g i wyniki, a co za tym idzie – na sukces komercyjny, tj. sprzeda\u017c okre\u015blonych produkt\u00f3w marki. Co\u015b Ci to m\u00f3wi? Owszem, influencer marketing w czystej postaci.<\/p>\n

2. Zaanga\u017cowanie<\/h4>\n

Spo\u0142eczno\u015b\u0107 internetowa dzia\u0142a zgodnie z okre\u015blonymi wzorcami zachowa\u0144, co ma r\u00f3wnie\u017c zastosowanie w przypadku mo\u017cliwo\u015bci anga\u017cowania fan\u00f3w w kampanie reklamowe. Gdy marka oczekuje, \u017ce widownia streamera b\u0119dzie na drugim ko\u0144cu procesu transmisji, ale tak\u017ce, \u017ce b\u0119dzie podejmowa\u0107 pewne konkretne dzia\u0142ania (bardzo cz\u0119sto r\u00f3wnie\u017c w systemie nagr\u00f3d), mo\u017ce to zwi\u0119kszy\u0107 przywi\u0105zanie fan\u00f3w zar\u00f3wno do streamera, jak i do marki. Najlepsza spo\u0142eczno\u015b\u0107 to \u017cywa, aktywna i zmotywowana spo\u0142eczno\u015b\u0107!<\/p>\n

3. Budowanie wizerunku<\/h4>\n

To jak gra skojarze\u0144, kt\u00f3ra dzia\u0142a w najprostszy mo\u017cliwy spos\u00f3b. Widzowie lubi\u0105 streamera, czuj\u0105 si\u0119 cz\u0119\u015bci\u0105 tworzonej przez siebie spo\u0142eczno\u015bci i s\u0105 entuzjastycznie nastawieni do tre\u015bci, jakie prezentuj\u0105, dlatego marka ma nadziej\u0119, \u017ce w ten sam spos\u00f3b, poprzez nawi\u0105zanie wsp\u00f3\u0142pracy ze streamerem, widzowie nie tylko b\u0119d\u0105 rozpoznawa\u0107 mark\u0119, ale r\u00f3wnie\u017c ceni\u0107 j\u0105 i mie\u0107 wobec niej pozytywne uczucia.<\/p>\n

4. Widownia<\/h4>\n

Widzowie stream\u00f3w korzystaj\u0105 z AdBlocka i ogl\u0105daj\u0105 niewiele tradycyjnej telewizji. Trudno jest przebi\u0107 si\u0119 do nich z reklam\u0105. Dlatego w\u0142a\u015bnie marki chc\u0105 dotrze\u0107 do nich w naj\u0142atwiejszy spos\u00f3b – poprzez streamera.<\/p>\n

Jak marki wsp\u00f3\u0142pracuj\u0105 ze streamerami?<\/h3>\n

1. Lokowanie produktu<\/h4>\n

Korzystanie z produkt\u00f3w tylko jednej konkretnej marki podczas transmisji, dzia\u0142alno\u015bci w mediach spo\u0142eczno\u015bciowych lub jakichkolwiek wyst\u0105pie\u0144 publicznych (w tym w \u015bwiecie wirtualnym). Na przyk\u0142ad, streamer jest zobowi\u0105zany do u\u017cywania tylko s\u0142uchawek marki, z kt\u00f3r\u0105 wsp\u00f3\u0142pracuje.<\/p>\n

2. Sponsor widoczny podczas streama<\/h4>\n

Logo, slogany, wszelkie materia\u0142y sponsorskie mog\u0105 by\u0107 widoczne na przyk\u0142ad w formie baneru reklamowego wy\u015bwietlanego podczas lub przed rozpocz\u0119ciem streamowania. Ustalenie szczeg\u00f3\u0142\u00f3w jest spraw\u0105 mi\u0119dzy mark\u0105 a tw\u00f3rc\u0105. Takie partnerstwa s\u0105 dost\u0119pne dla ka\u017cdego streamera\u00a0inSTREAMLY<\/a>.<\/p>\n

\"Przyk\u0142ad<\/p>\n

3. Sponsorowane streamy<\/h4>\n

Streamowanie z konta marki lub tworzenie pojedynczych stream\u00f3w na specjaln\u0105 okazj\u0119, tak\u0105 jak premiera lub kampania promocyjna produktu zwi\u0105zanego z mark\u0105. Najlepszym tego przyk\u0142adem jest stream testu nowej gry wydanej przez sponsora.<\/p>\n

4. Oznaczenie sponsora lub sponsorowane tre\u015bci w mediach spo\u0142eczno\u015bciowych<\/h4>\n

Wraz z rozwojem platform spo\u0142eczno\u015bciowych, powsta\u0142y nowe mo\u017cliwo\u015bci i kana\u0142y reklamowe. Streamer mo\u017ce utworzy\u0107 sponsorowany wpis i udost\u0119pni\u0107 go na Twitterze, Facebooku, Instagramie lub na aktualnym ulubie\u0144cu, kt\u00f3ry \u0142amie wszystkie rekordy popularno\u015bci – TikToku. Dlatego tak wa\u017cne jest dzi\u015b, aby powa\u017cny i szanuj\u0105cy si\u0119 streamer wiedzia\u0142,\u00a0do czego s\u0142u\u017c\u0105 media spo\u0142eczno\u015bciowe<\/a>, jak je prowadzi\u0107 i po co. Dotyczy to r\u00f3wnie\u017c wykorzystania wizerunku streamer\u00f3w w mediach spo\u0142eczno\u015bciowych marki.<\/p>\n

5. Obecno\u015b\u0107 na imprezach i udzia\u0142 w specjalnych kampaniach<\/h4>\n

Znany przedstawiciel \u015bwiata streamingu, kt\u00f3ry jest twarz\u0105 marki, zw\u0142aszcza tej z bran\u017cy gier komputerowych, jest niezwykle wa\u017cny zw\u0142aszcza podczas targ\u00f3w handlowych lub festiwali gier, a tak\u017ce konferencji bran\u017cowych.<\/p>\n

6. Udzia\u0142 w reklamie<\/h4>\n

Tutaj wracamy do tradycyjnych metod promocji. Jednak\u017ce, potencja\u0142 streamer\u00f3w jest tak du\u017cy, \u017ce wykracza poza wirtualny \u015bwiat. W zwi\u0105zku z tym ju\u017c teraz widzimy znane postacie z Internetu w reklamach telewizyjnych. Oba \u015bwiaty s\u0105 ze sob\u0105 coraz bardziej powi\u0105zane, czego reklamodawcy s\u0105 \u015bwiadomi.<\/p>\n

Streaming i modele wsp\u00f3\u0142pracy<\/h3>\n

Agencje<\/h4>\n

S\u0105 agencje, kt\u00f3re gromadz\u0105 streamer\u00f3w i \u0142\u0105cz\u0105 ich z markami. Taka agencja dzia\u0142a jako Tw\u00f3j przedstawiciel i pobiera procent za swoj\u0105 prac\u0119, np. % ze wszystkich kampanii. Istniej\u0105 dwie mo\u017cliwo\u015bci wsp\u00f3\u0142pracy z agencj\u0105: na wy\u0142\u0105czno\u015b\u0107 i otwarta. Umowa na wy\u0142\u0105czno\u015b\u0107 oznacza, \u017ce dana agencja jest jedyn\u0105 agencj\u0105, kt\u00f3ra mo\u017ce zaoferowa\u0107 Ci wsp\u00f3\u0142prac\u0119 z markami i nawet, je\u015bli sam znajdziesz sponsora, agencja przejmie kontakt i we\u017amie od niego dzia\u0142k\u0119. Czasami agencje oferuj\u0105 sta\u0142e wynagrodzenie w zamian za ca\u0142\u0105 sum\u0119 pieni\u0119dzy zarobionych z kampanii. Otwarta umowa oznacza, \u017ce agencja mo\u017ce znale\u017a\u0107 prac\u0119 dla streamera i zarobi\u0107 na kampaniach, w kt\u00f3rych uczestniczy, ale streamer mo\u017ce r\u00f3wnie\u017c samodzielnie szuka\u0107 sponsor\u00f3w.<\/p>\n

B\u0105d\u017a w\u0142asnym agentem<\/h4>\n

W tym przypadku streamer nosi tyle kapeluszy, ile jest to konieczne – sprzedawcy, prawnika, ksi\u0119gowego, marketingowca, PR-owca i specjalisty od przem\u00f3wie\u0144 publicznych. Mo\u017cesz samodzielnie kontaktowa\u0107 si\u0119 z markami i wsp\u00f3lnie ustala\u0107 szczeg\u00f3\u0142y wsp\u00f3\u0142pracy. Im bardziej jeste\u015b popularny, tym wi\u0119cej masz \u201emocy\u201d. Najwi\u0119ksi na \u015bwiecie streamerzy maj\u0105 w\u0142asny personel – mini-agencj\u0119, kt\u00f3ra jest odpowiedzialna za ich sprawy. Pytanie, na jakim etapie rozwoju jeste\u015b.<\/p>\n

inSTREAMLY<\/h4>\n

\u0141\u0105czymy wszystkich streamer\u00f3w bezpo\u015brednio z markami, kt\u00f3re chc\u0105 z nimi wsp\u00f3\u0142pracowa\u0107. Korzystaj\u0105c z inSTREAMLY, ka\u017cdy streamer mo\u017ce nawi\u0105zywa\u0107 kr\u00f3tkoterminowe wsp\u00f3\u0142prace z markami, wy\u015bwietla\u0107 tre\u015bci podczas swoich stream\u00f3w i co najwa\u017cniejsze – zarabia\u0107 na tym. Regulowanie rachunk\u00f3w jest proste i bezpieczne dla obu stron.<\/p>\n

Co warto wzi\u0105\u0107 pod uwag\u0119 podczas pracy z markami<\/h3>\n

1. Czy to, co robisz i kim jeste\u015b, pasuje do tej marki?<\/h4>\n

Eksploracja \u015bwiata reklamy to eksploracja nowego \u015bwiata kontrakt\u00f3w, oczekiwa\u0144, a cz\u0119sto zawi\u0142o\u015bci prawnych, prawdopodobnie czego\u015b nowego i nieznanego dla streamera. Podstawowym problemem jest oczywi\u015bcie cel, czyli grupa docelowa. Je\u015bli jeste\u015b nastoletnim streamerem lub fanem anime i tworzysz tre\u015bci skierowane do nastolatk\u00f3w podobnych do Ciebie, to wsp\u00f3\u0142praca z bukmacherami oferuj\u0105cymi zak\u0142ady na mecze e-sportowe nie ma sensu. Dzia\u0142a to r\u00f3wnie\u017c w drug\u0105 stron\u0119, streamer tworz\u0105cy tre\u015bci dla 20-letnich m\u0119\u017cczyzn nie powinien zawiera\u0107 umowy reklamowej z mark\u0105 odzie\u017cow\u0105 dla nastolatk\u00f3w.<\/p>\n

2. Regulowanie rachunk\u00f3w. Jak dostajesz zap\u0142at\u0119?<\/h4>\n

Po tym, jak uda Ci si\u0119 ustali\u0107 podstawowe kwestie, takie jak koncepcja i podej\u015bcie do tre\u015bci marki, nadchodzi czas na formalno\u015bci, biurokracj\u0119 i szczeg\u00f3\u0142y. Je\u015bli chodzi o wsp\u00f3\u0142prac\u0119 z markami, streamer powinien zwr\u00f3ci\u0107 uwag\u0119 na:<\/p>\n

    \n
  • Umow\u0119<\/strong>, podpisany przez obie strony oraz prawnie wi\u0105\u017c\u0105cy dokument zobowi\u0105zuj\u0105cy zar\u00f3wno sp\u00f3\u0142k\u0119, jak i streamera do konkretnych dzia\u0142a\u0144. Kwestia wynagrodzenia zale\u017cy od wzajemnych ustale\u0144. Marka mo\u017ce wybra\u0107 wynagrodzenie sta\u0142e lub wynagrodzenie zale\u017cne od wykonanych dzia\u0142a\u0144.<\/li>\n
  • Barter lub wymiana<\/strong>. Streamer otrzymuje produkt od marki, nast\u0119pnie u\u017cywa tego sprz\u0119tu i poleca go fanom. Zrozumia\u0142e jest, \u017ce jest to preferowana forma dla marek gamingowych. Trudno jest znale\u017a\u0107 lepsz\u0105 i bardziej praktyczn\u0105 reklam\u0119 dla mikrofonu, myszy lub klawiatury, ni\u017c u\u017cywanie ich przez streamera, kt\u00f3ry jest obserwowany przez tysi\u0105ce ludzi.<\/li>\n
  • Afiliacja<\/strong>. Ten spos\u00f3b daje streamerowi spor\u0105 licencj\u0119 kreatywn\u0105. W przypadku afiliacji wszystko zale\u017cy od tego, jaki doch\u00f3d faktycznie osi\u0105gnie marka. Je\u015bli widzowie kupi\u0105 produkt, klikaj\u0105c na wskazany im link, cz\u0119\u015b\u0107 zysk\u00f3w ze sprzeda\u017cy trafi na konto streamera.<\/li>\n<\/ul>\n

    Nasza rada: nie zgadzaj si\u0119 na co\u015b nieokre\u015blonego ani na “d\u017centelme\u0144sk\u0105 umow\u0119”.<\/p>\n

    Wszystkie formy wsp\u00f3\u0142pracy finansowej musz\u0105 by\u0107 spisane, nawet w formie korespondencji elektronicznej. Je\u015bli marka odczuwa wymierne korzy\u015bci z pracy z Tob\u0105, Ty jeste\u015b r\u00f3wnie uprawniony do pewnych korzy\u015bci. \u015awiat si\u0119 zmienia, wi\u0119c b\u0105d\u017a ostro\u017cny i przygotowany na ka\u017cdy scenariusz roboczy, r\u00f3wnie\u017c taki negatywny.<\/p>\n

    3. Co mo\u017cna zrobi\u0107, aby by\u0107 atrakcyjnym dla sponsor\u00f3w?<\/h4>\n

    Liczby, liczby, liczby – im wi\u0119cej widz\u00f3w ma streamer, tym bardziej atrakcyjny jest dla marek. Wyniki uzyskane w innych mediach spo\u0142eczno\u015bciowych r\u00f3wnie\u017c s\u0105 wa\u017cne – nie warto ich zaniedbywa\u0107.<\/p>\n

    Jako\u015bciowe tre\u015bci \u2014 ogl\u0105danie film\u00f3w na streamach nie wystarczy. Streamer tworzy tre\u015b\u0107, a w d\u0142u\u017cszej perspektywie jej jako\u015b\u0107 jest bardzo wa\u017cna dla widowni. Streamerom, kt\u00f3rzy robi\u0105 interesuj\u0105ce rzeczy, po prostu \u0142atwiej jest wyr\u00f3\u017cni\u0107 si\u0119 z t\u0142umu.<\/p>\n

    Uwa\u017caj na sw\u00f3j wizerunek – marki dbaj\u0105 o tak zwane “bezpiecze\u0144stwo marki” – nie chc\u0105 by\u0107 kojarzone z osobami, kt\u00f3re zachowuj\u0105 si\u0119 wulgarnie, agresywnie lub u\u017cywaj\u0105 \u015brodk\u00f3w stymuluj\u0105cych podczas streamowania.<\/p>\n

    Nie lekcewa\u017c medi\u00f3w spo\u0142eczno\u015bciowych – im wi\u0119cej miejsc, w kt\u00f3rych streamer wchodzi w interakcj\u0119 z widowni\u0105, tym wi\u0119c pola do manewru ma marka. Media spo\u0142eczno\u015bciowe otwieraj\u0105 streamerowi drzwi do kontaktu z widowni\u0105, nawet, je\u015bli nie mo\u017ce nadawa\u0107 na \u017cywo i jest to \u015bwietna wizyt\u00f3wka biznesowa dla marek.<\/p>\n

    Jak widzowie mog\u0105 pom\u00f3c w znalezieniu sponsor\u00f3w?<\/h3>\n

    Firma wsp\u00f3\u0142pracuje ze streamerem, poniewa\u017c chce dotrze\u0107 do jego widz\u00f3w. Im lepiej marka jest odbierana przez widz\u00f3w i im lepsze s\u0105 jej wyniki, tym wi\u0119ksze szanse, \u017ce b\u0119dzie kontynuowa\u0142a wsp\u00f3\u0142prac\u0119 z danym streamerem. Widzowie powinni wiedzie\u0107, \u017ce sponsorowanie pozwala streamerowi na utrzymanie si\u0119 i tworzenie dla nich lepszych tre\u015bci. Dlatego warto nauczy\u0107 widz\u00f3w, \u017ce lubi\u0105c sponsorowane posty lub klikaj\u0105c w linki wys\u0142ane przez streamer\u00f3w, bezpo\u015brednio ich wspieraj\u0105. Bardzo wa\u017cne jest r\u00f3wnie\u017c, aby marka by\u0142a ceniona przez widz\u00f3w. Przecie\u017c nikt nie chce by\u0107 tam, gdzie nie jest lubiany.<\/p>\n

    Wsp\u00f3\u0142praca z markami – podsumowanie<\/h3>\n

    W obliczu dynamicznie rozwijaj\u0105cego si\u0119 rynku streamingu, wsp\u00f3\u0142praca marek ze streamerami kryje niema\u0142y potencja\u0142. We wrze\u015bniu 2022 roku platforma odnotowa\u0142a 140 milion\u00f3w aktywnych u\u017cytkownik\u00f3w miesi\u0119cznie. Dzi\u0119ki lokowaniu produktu, reklamom, sponsorowanym tre\u015bciom lub streamom firmy mog\u0105 promowa\u0107 swoje produkty, a streamerzy zyskuj\u0105 wa\u017cne \u017ar\u00f3d\u0142o dochodu. Kampanie i reklamy w Internecie stanowi\u0105 dzi\u015b nieod\u0142\u0105czn\u0105 cz\u0119\u015b\u0107 sukcesu promocji marek. Dzieje si\u0119 to ze wzgl\u0119du na spore zasi\u0119gi i popularno\u015b\u0107 platform social media. Aby nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 z firm\u0105 mo\u017cesz skorzysta\u0107 z us\u0142ug agencji, dzia\u0142a\u0107 indywidualnie lub skorzysta\u0107 z inStreamly. Wybierz swoje cele i form\u0119 wsp\u00f3\u0142pracy, kt\u00f3ra najbardziej Ci odpowiada. Pami\u0119taj o zabezpieczeniu w postaci poprawnej umowy. Dzi\u0119ki temu b\u0119dziesz m\u00f3g\u0142 \u0142\u0105czy\u0107 przyjemne z po\u017cytecznym. Najwa\u017cniejszym aspektem ka\u017cdej wsp\u00f3\u0142pracy streamera jest i tak to, \u017ceby budowa\u0142 wiarygodny wizerunek wok\u00f3\u0142 swojego kana\u0142u. Jak to zrobi\u0107? Przede wszystkim streamowa\u0107 to, co si\u0119 lubi oraz pozosta\u0107 wiernym swoim warto\u015bciom<\/span>. Powodzenia!<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Czy bycie profesjonalnym streamerem to najlepsza praca na \u015bwiecie, czy nie, jest jedna rzecz, kt\u00f3rej mo\u017cemy by\u0107 pewni – jest to jedna z najpopularniejszych i najbardziej harmonijnie rozwijaj\u0105cych si\u0119 dzia\u0142alno\u015bci zawodowych. Streaming i gry zdecydowanie toruj\u0105 drog\u0119 przysz\u0142o\u015bci. Bran\u017ca gamingowa, \u015bci\u015ble powi\u0105zana ze streamingiem, warta jest miliardy dolar\u00f3w i ka\u017cdego roku powi\u0119ksza si\u0119 o miliony […]<\/p>\n","protected":false},"author":2,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,86],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artykuly","category-pieniadze"],"acf":[],"yoast_head":"\nJak powinna wygl\u0105da\u0107 wsp\u00f3\u0142praca z markami dla streamera? - cms streamers global<\/title>\n<meta name=\"description\" content=\"Jaki potencja\u0142 marketingowy kryje si\u0119 w streamerach? Czy streamer to nowy influencer? Z jakimi streamerami chc\u0105 wsp\u00f3\u0142pracowa\u0107 marki? 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