Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/url-handling/class-wpml-wp-in-subdir-url-filters-factory.php on line 15 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property ACF::$fields is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields.php on line 138 Deprecated: Creation of dynamic property acf_loop::$loops is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/loop.php on line 28 Deprecated: Creation of dynamic property ACF::$loop is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/loop.php on line 269 Deprecated: Creation of dynamic property ACF::$revisions is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/revisions.php on line 397 Deprecated: Creation of dynamic property acf_validation::$errors is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/validation.php on line 28 Deprecated: Creation of dynamic property ACF::$validation is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/validation.php on line 214 Deprecated: Creation of dynamic property acf_form_customizer::$preview_values is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-customizer.php on line 28 Deprecated: Creation of dynamic property acf_form_customizer::$preview_fields is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-customizer.php on line 29 Deprecated: Creation of dynamic property acf_form_customizer::$preview_errors is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-customizer.php on line 30 Deprecated: Creation of dynamic property ACF::$form_front is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-front.php on line 598 Deprecated: Creation of dynamic property acf_form_widget::$preview_values is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-widget.php on line 34 Deprecated: Creation of dynamic property acf_form_widget::$preview_reference is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-widget.php on line 35 Deprecated: Creation of dynamic property acf_form_widget::$preview_errors is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/forms/form-widget.php on line 36 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/wpml-wp/class-wpml-wp-api.php on line 482 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/menu/wpml-tm-menus.class.php on line 2 Deprecated: realpath(): Passing null to parameter #1 ($path) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/lib/twig/src/Loader/FilesystemLoader.php on line 35 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/url-handling/converter/strategy/class-wpml-url-converter-subdir-strategy.php on line 229 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/url-handling/converter/strategy/class-wpml-url-converter-subdir-strategy.php on line 232 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Main::$helpers is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/lib/abstract-main.php on line 65 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property acf_field_oembed::$width is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-oembed.php on line 31 Deprecated: Creation of dynamic property acf_field_oembed::$height is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-oembed.php on line 32 Deprecated: Creation of dynamic property acf_field_google_map::$default_values is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-google-map.php on line 33 Deprecated: Creation of dynamic property acf_field__group::$have_rows is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/includes/fields/class-acf-field-group.php on line 31 Deprecated: Creation of dynamic property acf_field_clone::$cloning is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/pro/fields/class-acf-field-clone.php on line 34 Deprecated: Creation of dynamic property acf_field_clone::$have_rows is deprecated in /var/www/html/wp-content/plugins/advanced-custom-fields-pro/pro/fields/class-acf-field-clone.php on line 35 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 22 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 28 Deprecated: realpath(): Passing null to parameter #1 ($path) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/lib/twig/src/Loader/FilesystemLoader.php on line 35 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Helpers\Import_Cursor_Helper::$options is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/helpers/import-cursor-helper.php on line 19 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php:61) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php:61) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Surfaces\Classes_Surface::$container is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/surfaces/classes-surface.php on line 20 Deprecated: Creation of dynamic property Yoast\WP\SEO\Main::$classes is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/lib/abstract-main.php on line 65 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$page_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 43 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$page_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 43 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$source is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Presentation::$title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Presentation::$source is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$meta_description is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$robots is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$canonical is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$rel_prev is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$rel_next is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_locale is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_description is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_url is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$wordpress_site_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_site_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$company_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_represents is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$open_graph_publisher is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_publisher is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_author is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_published_time is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_modified_time is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$open_graph_enabled is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_images is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$twitter_card is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_card is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_description is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\HandlerList::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HandlerList.php on line 272 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 35 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 27 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 31 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Api\AbstractModel::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Api/AbstractModel.php on line 39 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 37 Deprecated: Return type of & DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 25 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 33 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\Endpoint\Partition::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/HasDataTrait.php on line 41 Deprecated: DeliciousBrains\WP_Offload_Media\Aws3\Aws\Credentials\Credentials implements the Serializable interface, which is deprecated. Implement __serialize() and __unserialize() instead (or in addition, if support for old PHP versions is necessary) in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Credentials/Credentials.php on line 9 Deprecated: Use of "self" in callables is deprecated in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/Retry/ConfigurationProvider.php on line 79 Deprecated: Return type of DeliciousBrains\WP_Offload_Media\Aws3\Aws\LruArrayCache::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/wp-content/plugins/amazon-s3-and-cloudfront/vendor/Aws3/Aws/LruArrayCache.php on line 65 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_image is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_creator is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$twitter_site is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$estimated_reading_time_minutes is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$canonical is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$canonical is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$main_schema_id is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_url is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$schema_article_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_name is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_represents_reference is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$id is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$main_image_id is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$main_image_url is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/generators/schema/main-image.php on line 53 Deprecated: Automatic conversion of false to array is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/post-translation/class-wpml-pre-option-page.php on line 28 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$schema_page_type is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$title is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$source is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$title is deprecated in 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is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/generators/schema-generator.php on line 185 Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$schema is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php on line 61 Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/inc/functions.php on line 506 Deprecated: Automatic conversion of false to array is deprecated in /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/post-translation/class-wpml-pre-option-page.php on line 28 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-content/plugins/sitepress-multilingual-cms/classes/request-handling/class-wpml-rest-request-analyze.php:61) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 {"id":286,"date":"2022-06-30T09:00:00","date_gmt":"2022-06-30T09:00:00","guid":{"rendered":"https:\/\/cms.streamerzy.pl\/?p=286"},"modified":"2022-10-17T11:20:04","modified_gmt":"2022-10-17T11:20:04","slug":"jak-streamerzy-powinni-wspolpracowac-z-markami","status":"publish","type":"post","link":"https:\/\/cms.streamerzy.pl\/jak-streamerzy-powinni-wspolpracowac-z-markami\/","title":{"rendered":"Jak powinna wygl\u0105da\u0107 wsp\u00f3\u0142praca z markami dla streamera?"},"content":{"rendered":"
Czy bycie profesjonalnym streamerem to najlepsza praca na \u015bwiecie, czy nie, jest jedna rzecz, kt\u00f3rej mo\u017cemy by\u0107 pewni – jest to jedna z najpopularniejszych i najbardziej harmonijnie rozwijaj\u0105cych si\u0119 dzia\u0142alno\u015bci zawodowych. Streaming i gry zdecydowanie toruj\u0105 drog\u0119 przysz\u0142o\u015bci. Bran\u017ca gamingowa, \u015bci\u015ble powi\u0105zana ze streamingiem, warta jest miliardy dolar\u00f3w i ka\u017cdego roku powi\u0119ksza si\u0119 o miliony u\u017cytkownik\u00f3w. Dlatego tak wa\u017cne jest zrozumienie pozycji, w kt\u00f3rej obecnie znajduj\u0105 si\u0119 streamerzy, r\u00f3wnie\u017c z perspektywy marketingowej.<\/p>\n
Przyk\u0142ady niekwestionowanych gwiazd, takich jak Richard Tyler Blevins “Ninja” czy Piotr “Izak” Skowyrski, pokazuj\u0105, jak pot\u0119\u017cni streamerzy mog\u0105 by\u0107 jako osobowo\u015bci medialne.\u00a0Najpopularniejsi streamerzy<\/a> s\u0105 nie tylko entuzjastami, kt\u00f3rzy dziel\u0105 si\u0119 swoj\u0105 pasj\u0105 z innymi u\u017cytkownikami Internetu, ale cz\u0119sto przede wszystkim powa\u017cnymi biznesmenami, kt\u00f3rzy docieraj\u0105 na godne pozazdroszczenia szczyty. Obecnie trendem na rynku marketingowym jest tzw. influencer marketing, kt\u00f3ry wykorzystuje znane w internecie twarze do promocji produktu. Marki pragn\u0105 wsp\u00f3\u0142pracowa\u0107 z tw\u00f3rcami, poniewa\u017c mo\u017ce przynie\u015b\u0107 korzy\u015bci zar\u00f3wno streamerom, jak i firmom, kt\u00f3re pragn\u0105 zwi\u0119kszy\u0107 zasi\u0119gi swoich kampanii w social mediach i na platformach live streamingowych.<\/p>\n Z tego powodu zdecydowali\u015bmy si\u0119 przyjrze\u0107 si\u0119 streamingowi z perspektywy reklamy i marketingu. Je\u015bli chcesz dowiedzie\u0107 si\u0119 jak powinna wygl\u0105da\u0107 wsp\u00f3\u0142praca z markami z perspektywy streamera, przeczytaj ten artyku\u0142!<\/p>\n Jest on praktycznie nieograniczony i wci\u0105\u017c nie zosta\u0142 w pe\u0142ni zrozumiany. Streaming to stosunkowo m\u0142ody i raczkuj\u0105cy zaw\u00f3d, ale \u015bwiat powoli uczy si\u0119 jego potencja\u0142u, zagro\u017ce\u0144 \u2013 tego dobrego i tego z\u0142ego. Przedstawiciele r\u00f3\u017cnych marek r\u00f3wnie\u017c znajduj\u0105 si\u0119 na tej krzywej uczenia si\u0119. Do\u015b\u0107 powiedzie\u0107, \u017ce wspomniany “Ninja” znalaz\u0142 si\u0119 na li\u015bcie czasopisma “Time”<\/a> 100 najbardziej wp\u0142ywowych ludzi na \u015bwiecie w 2019 roku. Z tego powodu nie nale\u017cy pomija\u0107 mo\u017cliwo\u015bci marketingowych Partner\u00f3w, Towarzyszy i mniejszych streamer\u00f3w. Przysz\u0142o\u015b\u0107 streamingu i przedstawicieli tego zawodu rysuje si\u0119 w jasnych barwach, wi\u0119c marki b\u0119d\u0105 chcia\u0142y do\u0142\u0105cza\u0107 do tego kolorowego \u015bwiata i stawa\u0107 si\u0119 jego nieod\u0142\u0105czn\u0105 cz\u0119\u015bci\u0105.<\/p>\n Dzisiaj, streamer z kilkoma tysi\u0105cami obserwuj\u0105cych na Twitchu staje si\u0119 influencerem. Dociera do du\u017cej grupy m\u0142odych ludzi, na kt\u00f3rych gusty, zainteresowania, a czasami nawet pogl\u0105dy ma wp\u0142yw lub czasem je kreuje.<\/p>\n Streamerzy, tak, jak YouTuberzy, s\u0105 symbolem naszych czas\u00f3w i pokoleniowej zmiany w my\u015bleniu o stworzonych tre\u015bciach i o tym, jak do nich docieramy. M\u0142odsi widzowie r\u00f3\u017cni\u0105 si\u0119 od stereotypowych widz\u00f3w sprzed lat. Fani streamingu praktycznie nie ogl\u0105daj\u0105 telewizji i s\u0105 uczuleni na natr\u0119tne reklamy w sieci, korzystaj\u0105 z AdBlocka i podobnych rozszerze\u0144 do przegl\u0105darki, co utrudnia dotarcie do nich przy u\u017cyciu klasycznych form reklamy. Wiele marek zauwa\u017cy\u0142o to i zacz\u0119\u0142o korzysta\u0107 z ukrytego potencja\u0142u streamera, pe\u0142nego osobowo\u015bci i stworzonych tre\u015bci, z mo\u017cliwo\u015bci\u0105 zainteresowania i zach\u0119cania tysi\u0119cy fan\u00f3w. Maj\u0105 oni wi\u0119c niekwestionowany wp\u0142yw na innych i w ten spos\u00f3b staj\u0105 si\u0119 influencerami.<\/p>\n Nie trzeba tutaj za wiele t\u0142umaczy\u0107. Streamer z dziesi\u0105tkami tysi\u0119cy fan\u00f3w i setkami tysi\u0119cy subskrypcji to miliony wy\u015bwietle\u0144, co przek\u0142ada si\u0119 na ogromny potencja\u0142 reklamowy. Rozpoznawalny i popularny ambasador marki pozwala jej na Lepszy zasi\u0119g i wyniki, a co za tym idzie – na sukces komercyjny, tj. sprzeda\u017c okre\u015blonych produkt\u00f3w marki. Co\u015b Ci to m\u00f3wi? Owszem, influencer marketing w czystej postaci.<\/p>\n Spo\u0142eczno\u015b\u0107 internetowa dzia\u0142a zgodnie z okre\u015blonymi wzorcami zachowa\u0144, co ma r\u00f3wnie\u017c zastosowanie w przypadku mo\u017cliwo\u015bci anga\u017cowania fan\u00f3w w kampanie reklamowe. Gdy marka oczekuje, \u017ce widownia streamera b\u0119dzie na drugim ko\u0144cu procesu transmisji, ale tak\u017ce, \u017ce b\u0119dzie podejmowa\u0107 pewne konkretne dzia\u0142ania (bardzo cz\u0119sto r\u00f3wnie\u017c w systemie nagr\u00f3d), mo\u017ce to zwi\u0119kszy\u0107 przywi\u0105zanie fan\u00f3w zar\u00f3wno do streamera, jak i do marki. Najlepsza spo\u0142eczno\u015b\u0107 to \u017cywa, aktywna i zmotywowana spo\u0142eczno\u015b\u0107!<\/p>\n To jak gra skojarze\u0144, kt\u00f3ra dzia\u0142a w najprostszy mo\u017cliwy spos\u00f3b. Widzowie lubi\u0105 streamera, czuj\u0105 si\u0119 cz\u0119\u015bci\u0105 tworzonej przez siebie spo\u0142eczno\u015bci i s\u0105 entuzjastycznie nastawieni do tre\u015bci, jakie prezentuj\u0105, dlatego marka ma nadziej\u0119, \u017ce w ten sam spos\u00f3b, poprzez nawi\u0105zanie wsp\u00f3\u0142pracy ze streamerem, widzowie nie tylko b\u0119d\u0105 rozpoznawa\u0107 mark\u0119, ale r\u00f3wnie\u017c ceni\u0107 j\u0105 i mie\u0107 wobec niej pozytywne uczucia.<\/p>\n Widzowie stream\u00f3w korzystaj\u0105 z AdBlocka i ogl\u0105daj\u0105 niewiele tradycyjnej telewizji. Trudno jest przebi\u0107 si\u0119 do nich z reklam\u0105. Dlatego w\u0142a\u015bnie marki chc\u0105 dotrze\u0107 do nich w naj\u0142atwiejszy spos\u00f3b – poprzez streamera.<\/p>\n Korzystanie z produkt\u00f3w tylko jednej konkretnej marki podczas transmisji, dzia\u0142alno\u015bci w mediach spo\u0142eczno\u015bciowych lub jakichkolwiek wyst\u0105pie\u0144 publicznych (w tym w \u015bwiecie wirtualnym). Na przyk\u0142ad, streamer jest zobowi\u0105zany do u\u017cywania tylko s\u0142uchawek marki, z kt\u00f3r\u0105 wsp\u00f3\u0142pracuje.<\/p>\n Logo, slogany, wszelkie materia\u0142y sponsorskie mog\u0105 by\u0107 widoczne na przyk\u0142ad w formie baneru reklamowego wy\u015bwietlanego podczas lub przed rozpocz\u0119ciem streamowania. Ustalenie szczeg\u00f3\u0142\u00f3w jest spraw\u0105 mi\u0119dzy mark\u0105 a tw\u00f3rc\u0105. Takie partnerstwa s\u0105 dost\u0119pne dla ka\u017cdego streamera\u00a0inSTREAMLY<\/a>.<\/p>\n <\/p>\n Streamowanie z konta marki lub tworzenie pojedynczych stream\u00f3w na specjaln\u0105 okazj\u0119, tak\u0105 jak premiera lub kampania promocyjna produktu zwi\u0105zanego z mark\u0105. Najlepszym tego przyk\u0142adem jest stream testu nowej gry wydanej przez sponsora.<\/p>\nUkryty potencja\u0142 streamera<\/h3>\n
Dlaczego marki chc\u0105 pracowa\u0107 ze streamerami?<\/h3>\n
1. Zasi\u0119g i rozpoznawalno\u015b\u0107<\/h4>\n
2. Zaanga\u017cowanie<\/h4>\n
3. Budowanie wizerunku<\/h4>\n
4. Widownia<\/h4>\n
Jak marki wsp\u00f3\u0142pracuj\u0105 ze streamerami?<\/h3>\n
1. Lokowanie produktu<\/h4>\n
2. Sponsor widoczny podczas streama<\/h4>\n
3. Sponsorowane streamy<\/h4>\n
4. Oznaczenie sponsora lub sponsorowane tre\u015bci w mediach spo\u0142eczno\u015bciowych<\/h4>\n